Wisconsin Athletics
Marketing Intern
August 2018-Present
-Coordinate the Bucky's Mighty Mites program for the 2019-20 Men's Hockey season
-Develop, plan, and execute in-game skits at Wisconsin Men's Basketball games to engage the audience
-Spearhead the 2018-19 men’s basketball rewards program, using promotional items to award students that attend the most games and giving them opportunities to get priority seating at select games
-Develop and coordinate in-game contests to engage audiences during sporting events
-Facilitate promotional events, t-shirt distribution, and autograph sessions during sporting events while learning to be flexible with last minute changes or out of hand guests
Work Sample: I fully developed, coordinated, and executed Bucky Badger "pie-ing" a Northwestern fan at the Men's Basketball game on 1/26/19. With a goal of increasing audience engagement at the game during the time-out, the skit successfully did just that, as seen in the video below.
The @BadgerMBB instagram account posted a video of the skit to their account. The post gained over 39.2k views, the 3rd-largest viewed video for the @BadgerMBB account all season.
Work Sample: I focused on marketing for both Men's and Women's Basketball during the 2018-19 school year, and was tasked with spearheading the Women's Basketball Community Day efforts. We had two Community Days- one for Beaver Dam and one for Verona. We set goals of selling over 250 and 500 tickets for the respective Community Days and were able to achieve both goals through our marketing efforts. Below is a sample letter I composed for Beaver Dam business owners, encouraging them to attend the Community Day and providing them with an easy opportunity to get reduced-price tickets with benefits if in a group of 50 or more.
2018-2019 Intern Poster
My group of coworkers at UW-Athletics created a close bond as real-life friends after spending so much time together at work. To commemorate the great year that we had together, a poster was designed and created with all of our pictures on it for each intern to sign and hang up. The inspiration came from the sports team posters that we help distribute and organize for every varsity sport at Wisconsin. The poster (below) shows each of us with an object related to our job descriptions and the background is comprised of every “home game” we worked for the entire year.
2019-202o Intern Poster
I was able to utilize my photoshop skills to fully develop and create our Wisconsin Athletics Marketing Intern poster for the 2019-20 school year. It required a lot of time and effort, but it was a great learning experience and I was very proud of how it turned out!
